Introduction to squeeze pages.

If you've been around internet marketing for a while you'll know that "the money is in the list". Wish I got $1 for everytime I read that..... Wouldn't have to bother creating a business at all:-). If you're a newbie, take note, "the money is in the list".

So the question needs to be asked. How do you create a list? Unfortunately, just plonking a form on a website asking visitors to give you their name and email addressdoesn't work. You need to compel them to hand over that information and a squeeze page is designed to do just that.

The squeeze page ensures that even if a visitor doesn't buy from you this time, you can follow them up and build a relationship with him/her. Visitors are much more likely to buy from someone they know and trust.

The squeeze page is in sharp contrast to undifferentiated, unfocused home pages. Squeeze pages focus only on capturing leads for a newsletter or making sales for a specific product. Signing up is the only option on a squeeze page.

Another common word that is often used to describe squeeze page, is a “lead capture page".

It is important to recognize that all successful marketers use squeeze pages. If you plan to sell a product over the internet, you will want to use one too. Relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action is pointless.

Another important point is that squeeze pages are purely focussed on a single goal – getting the visitor to become a subscriber or buyer.

Essentially a squeeze page contains:

a. opt-in form
b. introduction to product (can be brief or lengthy. Need to test.)
c. picture of product
c. call to action (subscribe to newsletter OR more information on product)

______________________________________________________________________

Hope you enjoyed this article.


until next time
Sharon