Monday, May 26, 2008

Tips to Get Repeat Web Traffic

1. Update the pages on your website frequently with fresh, relevant content. Stagnant sites are dropped by some search engines.

2. Offer additional value on your website. Offer links to other websites that complement what you offer on your website. Your visitors will notice that you are simply trying to help raher than just sell to them. You will also be seen as an "expert" rather than a "salesperson".

3. Allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons. This is my opt in page. Treat customers who have opted in like gold. Never spam them and don't hassle them by emailing every day. Make sure your newsletter is full of valuable content and offers

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site. In fact, if you are displaying adsense ads you must have a privacy policy that is accessible on every page of your website.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that they can find your site again if the lose the bookmark.

9. Make sure your navigation buttons are appropriately labelled so that customers can find their way around your site easily.

10. Check out SBI and see how it ensures that your website gets repeat traffic and lots of it!


Hope this article gave you some great ideas for getting those all important repeat visitors. After all, if people get to know and trust you they are more likely to buy from you rather than go to the competition.


hugs
Sharon

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