Keyword Density

Users enter search terms into a search engine. The terms they are searching for, from an internet marketers perspective, are called keywords.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. Keywords should not appear too often on a web page or search engines will think you are an artificial or spam site.

Keyword density is expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

The best places to include your keywords are in your headline, the first paragraph and a text link. Depending on the length of your page, you can have a smattering of keywords wherever it makes sense, but remember, the total should not be more than 5% maximum.

Simple steps to check the density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

SiteBuildIt which I use for my website, allows you to check that you have put your keywords in appropriate places so that google will fall in love you!



bye
Sharon