Part 2 of my 101 free traffic tips is now online.
Hope you utilize the tips to grow traffic to your website. Read these tips here.
Sharon
Showing posts with label PPC. Show all posts
Showing posts with label PPC. Show all posts
Tuesday, March 31, 2009
Wednesday, May 21, 2008
Is PPC an alternatve to SEO?
Pay-per-click is a way of advertising on a search engine. The best known PPC is google adwords.
When a search is done on google we see websites that have been optimized for the keywords we entered into the search box and we see sponsored listings. Those sponsored listings will be charged each time someone clicks on them, but first there is a bidding process to determine who will appear at the top of the sponsored listings. The highest bidder for the price per click will get the chance to be the first listed in the search engine.
With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also check if your ad gets to be shown at all and if it is competitive with the similar ads.
There are some guaranteed benefits when you get to maximize the PPC strategy.
PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.
At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.
You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.
You will also be able to adjust well to changes in market demands and trends.
In deciding whether SEO or PPC will work best for you, think of your goals and resources. Take the PPC route for your short-term goals and choose SEO if you have long term ones.
In my website business I'm definitely in it for the long term, so I build my website with SEO firmly at the front of my mind. However, I have affiliate products that I want to promote to start earning money immediately, so for that, I use PPC.
Before even beginning to set up a google adwords campaign I recommend you do the 5 days to success with google adwords ecourse. It's free and could save a lot of money as PPC is not cheap if you don't know what you're doing.
Please feel free to leave comments for any of my posts.
Sharon
When a search is done on google we see websites that have been optimized for the keywords we entered into the search box and we see sponsored listings. Those sponsored listings will be charged each time someone clicks on them, but first there is a bidding process to determine who will appear at the top of the sponsored listings. The highest bidder for the price per click will get the chance to be the first listed in the search engine.
With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also check if your ad gets to be shown at all and if it is competitive with the similar ads.
There are some guaranteed benefits when you get to maximize the PPC strategy.
PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.
At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.
You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.
You will also be able to adjust well to changes in market demands and trends.
In deciding whether SEO or PPC will work best for you, think of your goals and resources. Take the PPC route for your short-term goals and choose SEO if you have long term ones.
In my website business I'm definitely in it for the long term, so I build my website with SEO firmly at the front of my mind. However, I have affiliate products that I want to promote to start earning money immediately, so for that, I use PPC.
Before even beginning to set up a google adwords campaign I recommend you do the 5 days to success with google adwords ecourse. It's free and could save a lot of money as PPC is not cheap if you don't know what you're doing.
Please feel free to leave comments for any of my posts.
Sharon
Wednesday, May 7, 2008
Top 3 Ways to Boost Your Affiliate Commissions Overnight
Hi everyone
Sorry I haven't updated this blog for a while but I have been away! My family and I spent the long weekend at Couran Cove. We had a fabulous time, but I was exhausted after all the bike riding, basketball playing etc etc. It was full on! The kids wouldn't let me relax at all! Oh well, at least I know I'm fit. The fact I had to push the bike along instead of riding sometimes is no big deal, my legs were sore... The kids thought it was hysterical. Oh well, good luck to them.
Anyway, I'm back and I have another "cheat" article. Yes, I haven't written what follows myself, but that doesn't mean that it isn't good stuff. It is and I hope you get something from it. (thank god for PLR)
hugs
Sharon
_________________________________________________________
Top 3 Ways To Boost Your Affiliate Commissions Overnight
The ideal world of affiliate marketing does not require having your own website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.
Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?
Here are some powerful tips on how to boost your affiliate program commissions overnight.
1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.
There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.
There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.
Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.
In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.
2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.
This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.
Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.
But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.
Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.
This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.
3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.
If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.
Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.
Try out these strategies and see the difference it can make to your commission checks in the shortest of time.
___________________________________________________________________
Pay Per Click ads are a great way to boost traffic to your website. However, there is an art to writing the ads. I recommend doing the free ecourse on PPC by Perry Marshall. Sign up for theGoogle Adwords Definitive Guide 5 day ecourse here. It's free and no obligation.
cheers
Sharon
Sorry I haven't updated this blog for a while but I have been away! My family and I spent the long weekend at Couran Cove. We had a fabulous time, but I was exhausted after all the bike riding, basketball playing etc etc. It was full on! The kids wouldn't let me relax at all! Oh well, at least I know I'm fit. The fact I had to push the bike along instead of riding sometimes is no big deal, my legs were sore... The kids thought it was hysterical. Oh well, good luck to them.
Anyway, I'm back and I have another "cheat" article. Yes, I haven't written what follows myself, but that doesn't mean that it isn't good stuff. It is and I hope you get something from it. (thank god for PLR)
hugs
Sharon
_________________________________________________________
Top 3 Ways To Boost Your Affiliate Commissions Overnight
The ideal world of affiliate marketing does not require having your own website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.
Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?
Here are some powerful tips on how to boost your affiliate program commissions overnight.
1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.
There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.
There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.
Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.
In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.
2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.
This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.
Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.
But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.
Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.
This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.
3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.
If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.
Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.
Try out these strategies and see the difference it can make to your commission checks in the shortest of time.
___________________________________________________________________
Pay Per Click ads are a great way to boost traffic to your website. However, there is an art to writing the ads. I recommend doing the free ecourse on PPC by Perry Marshall. Sign up for theGoogle Adwords Definitive Guide 5 day ecourse here. It's free and no obligation.
cheers
Sharon
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